Privacy Policy

1. Introduction

This Privacy Policy explains how Eurosonic Group Limited (Eurosonic, ESG, we, us or our) collects, uses, stores and shares your personal data when you use this website (the Site), purchase our products, register appliances, or interact with us.

Eurosonic Group Limited is authorised under licence to market and sell certain domestic appliances under the Electrolux brand in the UK. Electrolux is a registered trademark of its respective owner. Where references to Electrolux appear in this policy, they relate solely to trademark ownership, product platforms, or systems operated by Electrolux where applicable.

We are committed to protecting your personal data and processing it lawfully, fairly and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What personal data we collect

We may collect and process the following categories of personal data:

A. Contact information
Such as your name, postal address, email address, telephone number, account login details and correspondence.

B. Purchase and service information
Including product registrations, warranty details, service bookings and service history.

C. Customer feedback and satisfaction data
Such as reviews, survey responses and customer support interactions.

D. Website and digital usage data
Including data collected via cookies, analytics tools, contact forms and similar technologies.

E. Appliance identification data
Such as model number, product number, serial number, colour and software version.

F. Appliance usage data
Such as frequency of use and selected functions, where applicable.

G. Appliance-generated technical data
Including operational and performance data generated by the appliance where connected features are enabled.

3. How we collect personal data

We collect personal data:

Directly from you when you purchase, register or service a product
When you use the Site or contact us
From authorised retailers and service partners
From trusted third-party service providers
From publicly available sources
From social media platforms, if you choose to interact with us via those channels

You are not obliged to provide all personal data. However, failure to do so may limit our ability to provide products, services or support.

4. How and why we use your personal data

We process personal data for the following purposes and legal bases:

To supply products and services you have requested (performance of a contract)
To manage warranties, registrations and customer support (performance of a contract)
To communicate important safety, service or product information (legal obligation or legitimate interest)
To improve products, services and customer experience (legitimate interest)
To operate, maintain and improve the Site (legitimate interest)
To send marketing communications where permitted (consent or legitimate interest)
To comply with legal and regulatory obligations (legal obligation)

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect processing already carried out.

5. Marketing communications

Subject to your preferences and applicable law, we may send you marketing communications about products, services, promotions or events via email, post, SMS or other channels.

You can opt out at any time by using the unsubscribe link in communications or by updating your preferences in your account. Even if you opt out of marketing, we may still contact you for service, safety or administrative purposes.

6. Social media and digital advertising

Where you have provided consent, we may use advertising tools such as:

Facebook Custom Audiences
Operated by Facebook Ireland Ltd, which allows us to show relevant advertisements based on hashed contact data. Data may be transferred outside the UK or EEA subject to appropriate safeguards.

Google Marketing Services
Operated by Google Ireland Limited, enabling targeted advertising within Google platforms based on consented data sharing.

You may withdraw consent at any time via your marketing preferences or relevant platform settings.

7. Sharing your personal data

We may share your personal data:

With trusted service providers and partners acting on our behalf
With Electrolux where required for licensed brand support, warranty systems or product platforms
With professional advisers such as legal or regulatory bodies
Where required by law or regulatory authorities
In connection with a business sale, merger or reorganisation

All third parties are required to protect your personal data in accordance with applicable data protection laws.

8. International data transfers

Your personal data may be transferred outside the UK or EEA where our service providers or partners are located. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent legal protections.

You may request further details of these safeguards by contacting us.

9. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, contractual and regulatory requirements.

10. Your data protection rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request erasure of your data
Restrict processing
Object to processing
Request data portability
Lodge a complaint with the Information Commissioner’s Office (ICO)

Exercising certain rights may affect our ability to provide products or services.

11. Security of your data

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. Our service providers are required to maintain equivalent safeguards.

12. Cookies

We use cookies and similar technologies to operate and improve the Site. For full details, please see our Cookie Policy, including how to manage your preferences.

13. How to contact us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Electrolux
c/o Eurosonic Group Limited
Brightgate House
1 Brightgate Way
Stretford
Manchester
M32 0TB
United Kingdom

Email: help@electroluxsmalldomesticappliance.co.uk
Or use our contact form here

14. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will take effect once published on the Site.